“The recent surge in AR-type rifle purchases means there is a new group of customers out there learning just how much fun owning an AR is,” said Jon LaCorte, senior product marketing manager Nikon Sport Optics. “We’ve built the M-223 family to help them enjoy and use their rifles no matter if it’s for competition, varmint or predator hunting or just plinking fun.”

All of the new M-223 riflescopes feature Nikon’s famous fully multicoated optics, up to 95% light transmission, waterproof/fogproof/shockproof performance and lifetime warranty.

Designed for AR carbines and popular 3 gun competitions, the 1-4×20 with Point Blank reticle features an extremely large exit pupil for low light performance and a super wide field of view. The all-new Point Blank reticle technology means incredibly accurate and fast shooting from zero to 200 yards thanks to thick reticle posts and purpose-designed 3-MOA center dot for instant targeting on paper or steel plates.

The 2-8×32 is available with Nikon’s all new BDC 600 reticle or the Nikoplex reticle with Nikon’s new Rapid Action Turret system; both are ballistically matched to the 223 Rem. round and offer unprecedented speed in dialing in your shots for virtually any known distance—from 0 to 600 yards.

The big brother of the M-223 lineup, the 3-12×42 with side focus parallax adjustment lays down a serious power range for your most extreme shooting. For long range shooting speed and precision, this new riflescope helps take full advantage of the performance of the 223 Rem. round—from zero out to 600 yards. Available with Nikon’s new BDC 600 reticle or the Nikoplex reticle with the all-new Rapid Action Turret technology.

Additionally, the 3-12×42 and 2-8×32 come standard with Nikon’s Anti Reflective Device (ARD) to eliminate objective lens glare. MSRP for the M-223 family is $279.95 for the 1-4×20 with Point Blank Reticle,  $349.95 for the 2-8×32 with BDC 600 Reticle, $329.95 for the 2-8×32 with Nikoplex reticle, $449.95 for the 3-12×42 with BDC 600 and $429.95 for the 3-12×42 with Nikoplex reticle.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Click here to download the full BDC Reticle Brochure. (PDF file, 1.22 MB – that means this download is NOT for slow Internet connections.)

To give you a sneak peak of the type of information you’ll find, we’ve pasted a few pieces of the brochure below.

The New Omega 1.65-5×36 is a lower magnification, more compact version of its big brother the 3-9×40. Fully packed with features, including the Nikon BDC 250 Reticle calibrated for ballistic tipped sabot muzzleloader bullets, the new Omega is every bit as precise as the original.

“No matter what a hunter’s choice is for a firearm, Nikon has a scope built specifically for that application,” said Nikon Sport Optics General Manager Jon Allen. “From the SlugHunter line to the Omega line to the Encore line, Nikon has more pursuit specific tools than any other optics company.”

Five full inches of eye relief mean you can comfortably and safely mount this scope on even the hardest kicking muzzleloaders. With a super bright exit pupil of 7.2mm and Nikon’s fully multicoated lens you can hunt right up to the end of legal shooting time. The durable one-inch tube features hand turn 1/4 MOA adjustment and a 100-yard parallax setting. Multicoated lens provide 92% Light Transmission for excellent low light performance.

The new Omega is available in a matte finish with the BDC-250 or Nikoplex reticle or Realtree’s APG with BDC-250. The MSRP is $239.95 with the BDC Reticle, $299.95 with the Nikoplex reticle and $249.95 APG with BDC. The new Omega will be on dealer shelves in plenty of time for 2009 hunting seasons.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information about the new Omega and the full line of Riflescopes, Laser Rangefinders, Binoculars and Spotting Scopes, contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064. 1-800-645-6687. www.nikonhunting.com

The Nikon Primitive Weapon System Prostaff 3-9×40 with the BDC Reticle

The Modern Answer for Primitive Rifle Season

If you’re heading out for Primitive Rifle Season, Nikon has created a system just for you. It features the 3-9×40 ProStaff riflescope and patented BDC reticle calibrated for 35 Remington, 444 Marlin or 45-70 ammunition. Now accurate and ethical shots out to 275 yards are real possibility—no luck involved. Pair it with a Nikon rangefinder, and you’ll leave other ‘primitive’ hunters in the dust.

Can’t watch the video here? Click through to our YouTube Channel to view it there: http://www.youtube.com/watch?v=O-S54MHdJTI

Can’t watch the video here? Click thru to our YouTube channel to watch the video there. http://www.youtube.com/watch?v=MMmJCtC405E

The new Nikon BDC (Bullet Drop Compensating) is actually a trajectory-compensating reticle designed and calibrated to provide fast, simple aiming points for various shot distances. This unique system integrates a series of small “ballistic circles”—each subtending 2” @ 100 yards— allowing unimpeded lines of sight to even small targets.

Nikon’s BDC is designed to be used with most standard centerfire cartridges with typical bullet weights, providing aiming points out to 500 yards, with a 100-yard sight-in. With Magnum cartridges and typical bullet weights, the same scopes with BDC reticles offer aiming points out to 600 yards, with a 200-yard sight-in.

After sighting-in the crosshair at 100 or 200 yards with the highest magnification, determine the distance to the target and use the appropriate ballistic circle. Verify the aiming points by shooting at actual, measured distances.

Mastering the art of long-range shooting has always been one of the greatest challenges for the hunter. Determining the correct hold-point on an animal at long range has a lot to do with the velocity of a cartridge, bullet weight and ballistic coefficient—or science—and little to do with luck or guess work.  While there is no substitute for practice, Nikon’s new BDC reticle— particularly when used with a Nikon Laser Rangefinder—can provide the necessary edge in determining proper shot placement at a variety of known distances. Nikon’s BDC reticle is available in the following scopes, Monarch Gold 2.5-10×50, Monarch 3-9×40, Monarch 3.5-10×50, Monarch 4-12×40, Monarch 5.5-16.5×44, Monarch 6.5-20×44, Buckmasters 3-9×40, Buckmasters 4.5-14×40, Buckmasters 6-18×40 and ProStaff 3-9×40.

View All BDC Reticles

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products. For more information on the new BDC reticle, plus information on Nikon’s full line of Riflescopes, Laser Rangefinders, Binoculars, Fieldscopes and Spotting Scopes, write:  Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064 or call 1-800-248-6846. www.nikonsportoptics.com

More Power. More Versatility. The .

The perfect addition to Nikon’s best-selling Riflescope Series.

• Waterproof/Fogproof
• Multicoated Optics for up to 90% Light Transmission
• Precise, Repeatable, 1/4 MOA Reticle Adjustments