In this expert video demonstration, Nikon Pro Staff scopes are discussed.

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In this expert video demonstration, the Nikon Forestry 550 Range Finder is discussed.

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In this expert video demonstration, Todd at Green Top Sporting Goods in Glen Allen, VA talks about the Nikon Edge Binocular.

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Nikon Coyote Special Rifle Scope

Nikon Recognizes Top Sport Optics Sales Reps

Nikon Sport Optics is proud to announce the winners of its 2009 Sales Awards. These awards are chosen by taking into consideration sales number increases, but also factor in unique aspects of a rep’s given territory and the efforts they put forth.

Salesman of the Year is based on the best percentage of dollar increase among all the reps individually while Rep Group of the Year takes the best increase from a group perspective. Elite Salesmen must show an increase but are also chosen based on marketing and promotion efforts within their territories and stores.

The James R. D’Elia award is given in honor of Jim D’Elia, whose hard work and dedication propelled Nikon into the sport optics category. Now retired, D’Elia’s strategies and ideas still influence the day-to-day operations of Nikon Sport Optics and the sales teams. This award is given to the representative who demonstrates the highest level of professionalism in all aspects of sales.

The Winners are as follows:

-Salesman of the Year, David Deveny with Owens Outdoor Sales (3rd consecutive win)

-Rep Group of the Year went to Adventure Bound, Greg Wilson and Doug Bellmore

-James R. D’Elia Sales Professional Award, Ryan Weimer with Thomas F. Gowen and Sons.

The Elite Salesmen of the Year are:

-Tom Hadt, Bruce Odle and Associates

-Tom Pinter, Thomas F. Gowen and Sons

-Rocky Stewart, Thomas F. Gowen and Sons

-John Trieskey, Thomas F. Gowen and Sons

-Tom Wiley, Professional Marketing Inc

Nikon Sport Optics is proud to work with the best sales representation agencies in the industry and is pleased to give these awards for all of the work they do supporting dealers and wholesalers across the country.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

March 24, 2010

New Nikon Spot On Ballistic Match Technology

Thanks to Nikon, rifleshooters around the world now have a tool to help them match their preferred load to their style of shooting and to their style of riflescope and reticle. Nikon’s all new Spot On program allows users to select from the largest database of factory ammo and reloading components ever assembled to build the perfect plan for dialing in their rifle.

“Not all shooters have access to a 400-yard range or the time to figure out with trial and error exactly what their bullet is doing at every range,” said Jon LaCorte, senior product marketing manager Nikon Sport Optics. “Spot On allows users to match their load of choice to any Nikon riflescope, with any reticle, and see what the possibilities are before they ever pull the trigger.”

An easy to use, intuitive layout makes using and understanding the program a breeze.

Available options include:

-Detailed sight-in info to match the user’s goals

-Ballistic reports for the bullet and load

-Printable reports with trajectory, field references and ballistic graphs

-Adjustable atmospheric conditions

-Adjustable magnification for the ultimate dialing-in of BDC reticles

-Determine point blank range for Nikoplex reticles with adjustable target/vital size

-Easy to follow video tutorial

While nothing can replace time spent shooting on an actual range, Nikon’s Spot On technology/program allows shooters to decide from thousands of load and sight -in options for specific hunts or shooting styles. Never before have so many variables been brought into one tool for rifleshooters.

Nikon’s Spot On program lives at www.nikonhunting.com/spoton and is a free tool for all shooters.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Just in time for 2010 spring turkey seasons, Nikon introduces the new1.65-5x36mm TurkeyPro Shotgun Scope with Ballistic Turkey Reticle (BTR) available in Realtree APG, Mossy Oak Break Up or matte black to match your shotgun’s finish.

The new BTR reticle is designed to work as a ranging tool as well as an aiming device. The BTR’s circle within a circle construction allows shooters to use convergence to know when a turkey steps into range. Hunters simply place the small circle, on low power, or the large circle, on high power, to cover or subtend the turkey from head to wattles at 40 yards. The center circle acts as the aiming point and allows the shooter to still “see” the exact target spot even on low power.

The innovations with this turkey scope don’t stop with the reticle system. The TurkeyPro also features a removable Anti-Reflective Device (ARD), a first for turkey hunters. “Using an ARD in a turkey-specific scope is a first but it makes perfect sense given a turkey’s amazing eyesight and spooky nature,” said Jon Allen, General Manager Nikon Sport Optics. “The new TurkeyPro uses input from some of the country’s best turkey hunters and is the first scope to combine all those years of experience into one scope.”

Five full inches of eye relief means hunters can comfortably and safely mount this scope on even the hardest kicking magnum shotguns. With a super bright exit pupil of 7.2mm and Nikon’s multicoated lens you can hunt right up to roost time. The durable one-inch tube features hand turn ¼-MOA adjustment and a 50-yard parallax setting. Multicoated lens provide 92% Light Transmission for excellent low light performance.

The new TurkeyPro BTR is available in Realtree APG or Mossy Oak Breakup with a MSRP of $279.95 or in a matte finish with an MSRP of $249.95. All feature the new Ballistic Turkey Reticle and will be available in plenty of time for spring 2010 hunting seasons.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Recognizing the popularity of AR rifles, Nikon has developed a new line of riflescopes built to deliver extreme speed, accuracy and shooting confidence. The M-223 line offers five new riflescopes, all engineered for the 223 Rem./5.56mm NATO round with 55-grain polymer tipped bullet with a muzzle velocity of 3240fps. With Nikon’s latest reticle and adjustment technologies, the M-223 integrates the same level of quality as the flagship Monarch riflescopes.

“The recent surge in AR-type rifle purchases means there is a new group of customers out there learning just how much fun owning an AR is,” said Jon LaCorte, senior product marketing manager Nikon Sport Optics. “We’ve built the M-223 family to help them enjoy and use their rifles no matter if it’s for competition, varmint or predator hunting or just plinking fun.”

All of the new M-223 riflescopes feature Nikon’s famous fully multicoated optics, up to 95% light transmission, waterproof/fogproof/shockproof performance and lifetime warranty.

Designed for AR carbines and popular 3 gun competitions, the 1-4×20 with Point Blank reticle features an extremely large exit pupil for low light performance and a super wide field of view. The all-new Point Blank reticle technology means incredibly accurate and fast shooting from zero to 200 yards thanks to thick reticle posts and purpose-designed 3-MOA center dot for instant targeting on paper or steel plates.

The 2-8×32 is available with Nikon’s all new BDC 600 reticle or the Nikoplex reticle with Nikon’s new Rapid Action Turret system; both are ballistically matched to the 223 Rem. round and offer unprecedented speed in dialing in your shots for virtually any known distance—from 0 to 600 yards.

The big brother of the M-223 lineup, the 3-12×42 with side focus parallax adjustment lays down a serious power range for your most extreme shooting. For long range shooting speed and precision, this new riflescope helps take full advantage of the performance of the 223 Rem. round—from zero out to 600 yards. Available with Nikon’s new BDC 600 reticle or the Nikoplex reticle with the all-new Rapid Action Turret technology.

Additionally, the 3-12×42 and 2-8×32 come standard with Nikon’s Anti Reflective Device (ARD) to eliminate objective lens glare. MSRP for the M-223 family is $279.95 for the 1-4×20 with Point Blank Reticle,  $349.95 for the 2-8×32 with BDC 600 Reticle, $329.95 for the 2-8×32 with Nikoplex reticle, $449.95 for the 3-12×42 with BDC 600 and $429.95 for the 3-12×42 with Nikoplex reticle.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Click on the link below to download the latest BDC Reticle brochure…it’s more of a tall poster, really. But, it explains the technology and how to use it – and the different BDCs available for different types of hunters – because we know every hunter does things a little differently.

Click here to download the full BDC Reticle Brochure. (PDF file, 1.22 MB – that means this download is NOT for slow Internet connections.)

To give you a sneak peak of the type of information you’ll find, we’ve pasted a few pieces of the brochure below.

Nikon Sport Optics is proud to introduce the very first scope dedicated to the slug gun. Built from the ground up to meet the needs of today’s modern slug shooter, the new 3-9×40 SlugHunter scope is a revolution for an often-overlooked method of hunting.

The Nikon SlugHunter offers hunters a means to take advantage of their shotgun’s shooting characteristics. Designed around Nikon’s patented BDC (Bullet Drop Compensating) reticle system this new scope offers accuracy potential never before thought possible from a slug gun.

Engineered specifically for rifled slug guns, the new Nikon BDC 200 is a trajectory compensating reticle that provides fast, simple aiming points for various shot distances. Calibrated to be sighted in on the crosshair at 50 yards, the BDC 200 has two ballistic circles that represent 100-yard and 150-yard aiming points. For exceptionally accurate gun and load combinations, the lower reticle post becomes a 200-yard aiming point as well.

Well-known hunting writer and slug gun expert Dave Henderson worked with Nikon to develop this scope. His experience and knowledge proved invaluable in creating the ultimate slug gun scope.

“I’ve always been a fan of Nikon optics and working with them to develop a scope specifically for slug hunters was a real joy,” said Henderson. “Slug hunters have long been in need of a scope built for their guns and the new Nikon SlugHunter won’t disappoint.”

A full five inches of eye relief means a safe and comfortable shot with even the hardest hitting magnum loads. Nikon multicoated optics produce crisp, clear images, while 92% light transmission keeps the hunter in the field when the game is moving. The innovative SlugHunter scope features 1/4-MOA click adjustments, 100-yard parallax setting and Nikon’s rugged waterproof, fogproof and shock proof performance.

The New SlugHunter measures a compact 11.3-inches in length, and weighs 13.8 ounces. The scope is priced at $249.95.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on the new Nikon SlugHunter shotgun scope, or information on Nikon’s full line of Riflescopes, Laser Rangefinders, Binoculars, Fieldscopes and Spotting Scopes, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064 or call 1-800-248-6846. www.nikonsportoptics.com