Recognizing the popularity of AR rifles, Nikon has developed a new line of riflescopes built to deliver extreme speed, accuracy and shooting confidence. The M-223 line offers five new riflescopes, all engineered for the 223 Rem./5.56mm NATO round with 55-grain polymer tipped bullet with a muzzle velocity of 3240fps. With Nikon’s latest reticle and adjustment technologies, the M-223 integrates the same level of quality as the flagship Monarch riflescopes.

“The recent surge in AR-type rifle purchases means there is a new group of customers out there learning just how much fun owning an AR is,” said Jon LaCorte, senior product marketing manager Nikon Sport Optics. “We’ve built the M-223 family to help them enjoy and use their rifles no matter if it’s for competition, varmint or predator hunting or just plinking fun.”

All of the new M-223 riflescopes feature Nikon’s famous fully multicoated optics, up to 95% light transmission, waterproof/fogproof/shockproof performance and lifetime warranty.

Designed for AR carbines and popular 3 gun competitions, the 1-4×20 with Point Blank reticle features an extremely large exit pupil for low light performance and a super wide field of view. The all-new Point Blank reticle technology means incredibly accurate and fast shooting from zero to 200 yards thanks to thick reticle posts and purpose-designed 3-MOA center dot for instant targeting on paper or steel plates.

The 2-8×32 is available with Nikon’s all new BDC 600 reticle or the Nikoplex reticle with Nikon’s new Rapid Action Turret system; both are ballistically matched to the 223 Rem. round and offer unprecedented speed in dialing in your shots for virtually any known distance—from 0 to 600 yards.

The big brother of the M-223 lineup, the 3-12×42 with side focus parallax adjustment lays down a serious power range for your most extreme shooting. For long range shooting speed and precision, this new riflescope helps take full advantage of the performance of the 223 Rem. round—from zero out to 600 yards. Available with Nikon’s new BDC 600 reticle or the Nikoplex reticle with the all-new Rapid Action Turret technology.

Additionally, the 3-12×42 and 2-8×32 come standard with Nikon’s Anti Reflective Device (ARD) to eliminate objective lens glare. MSRP for the M-223 family is $279.95 for the 1-4×20 with Point Blank Reticle,  $349.95 for the 2-8×32 with BDC 600 Reticle, $329.95 for the 2-8×32 with Nikoplex reticle, $449.95 for the 3-12×42 with BDC 600 and $429.95 for the 3-12×42 with Nikoplex reticle.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Click on the link below to download the latest BDC Reticle brochure…it’s more of a tall poster, really. But, it explains the technology and how to use it – and the different BDCs available for different types of hunters – because we know every hunter does things a little differently.

Click here to download the full BDC Reticle Brochure. (PDF file, 1.22 MB – that means this download is NOT for slow Internet connections.)

To give you a sneak peak of the type of information you’ll find, we’ve pasted a few pieces of the brochure below.

Nikon Sport Optics is proud to introduce the very first scope dedicated to the slug gun. Built from the ground up to meet the needs of today’s modern slug shooter, the new 3-9×40 SlugHunter scope is a revolution for an often-overlooked method of hunting.

The Nikon SlugHunter offers hunters a means to take advantage of their shotgun’s shooting characteristics. Designed around Nikon’s patented BDC (Bullet Drop Compensating) reticle system this new scope offers accuracy potential never before thought possible from a slug gun.

Engineered specifically for rifled slug guns, the new Nikon BDC 200 is a trajectory compensating reticle that provides fast, simple aiming points for various shot distances. Calibrated to be sighted in on the crosshair at 50 yards, the BDC 200 has two ballistic circles that represent 100-yard and 150-yard aiming points. For exceptionally accurate gun and load combinations, the lower reticle post becomes a 200-yard aiming point as well.

Well-known hunting writer and slug gun expert Dave Henderson worked with Nikon to develop this scope. His experience and knowledge proved invaluable in creating the ultimate slug gun scope.

“I’ve always been a fan of Nikon optics and working with them to develop a scope specifically for slug hunters was a real joy,” said Henderson. “Slug hunters have long been in need of a scope built for their guns and the new Nikon SlugHunter won’t disappoint.”

A full five inches of eye relief means a safe and comfortable shot with even the hardest hitting magnum loads. Nikon multicoated optics produce crisp, clear images, while 92% light transmission keeps the hunter in the field when the game is moving. The innovative SlugHunter scope features 1/4-MOA click adjustments, 100-yard parallax setting and Nikon’s rugged waterproof, fogproof and shock proof performance.

The New SlugHunter measures a compact 11.3-inches in length, and weighs 13.8 ounces. The scope is priced at $249.95.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on the new Nikon SlugHunter shotgun scope, or information on Nikon’s full line of Riflescopes, Laser Rangefinders, Binoculars, Fieldscopes and Spotting Scopes, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064 or call 1-800-248-6846. www.nikonsportoptics.com

Nikon rocked the Muzzleloading world with the introduction of the original Omega Muzzleloading riflescope and the new Omega promises more of the same for 2009. Blackpowder hunters now have more options to find the scope that best suits their terrain and style of hunting

The New Omega 1.65-5×36 is a lower magnification, more compact version of its big brother the 3-9×40. Fully packed with features, including the Nikon BDC 250 Reticle calibrated for ballistic tipped sabot muzzleloader bullets, the new Omega is every bit as precise as the original.

“No matter what a hunter’s choice is for a firearm, Nikon has a scope built specifically for that application,” said Nikon Sport Optics General Manager Jon Allen. “From the SlugHunter line to the Omega line to the Encore line, Nikon has more pursuit specific tools than any other optics company.”

Five full inches of eye relief mean you can comfortably and safely mount this scope on even the hardest kicking muzzleloaders. With a super bright exit pupil of 7.2mm and Nikon’s fully multicoated lens you can hunt right up to the end of legal shooting time. The durable one-inch tube features hand turn 1/4 MOA adjustment and a 100-yard parallax setting. Multicoated lens provide 92% Light Transmission for excellent low light performance.

The new Omega is available in a matte finish with the BDC-250 or Nikoplex reticle or Realtree’s APG with BDC-250. The MSRP is $239.95 with the BDC Reticle, $299.95 with the Nikoplex reticle and $249.95 APG with BDC. The new Omega will be on dealer shelves in plenty of time for 2009 hunting seasons.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information about the new Omega and the full line of Riflescopes, Laser Rangefinders, Binoculars and Spotting Scopes, contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064. 1-800-645-6687. www.nikonhunting.com

In this expert video demonstration, Devin at Southern Outdoor Sports in Dothan, AL explains why Nikon Monarch riflescopes are the best.

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The Nikon Primitive Weapon System Prostaff 3-9×40 with the BDC Reticle

The Modern Answer for Primitive Rifle Season

If you’re heading out for Primitive Rifle Season, Nikon has created a system just for you. It features the 3-9×40 ProStaff riflescope and patented BDC reticle calibrated for 35 Remington, 444 Marlin or 45-70 ammunition. Now accurate and ethical shots out to 275 yards are real possibility—no luck involved. Pair it with a Nikon rangefinder, and you’ll leave other ‘primitive’ hunters in the dust.

In this expert video, Tim at Dad’s Super Pawn talks about one of his favorite subjects: eye relief on Nikon Scopes. Tim talks about the generous eye relief present in all levels of magnification on all Nikon scope lines including ProStaff, Buckmaster, and Monarch lines and explains what this means for your hunt.

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In this expert video, Gary Dedeaux of Gary’s Gun & Pawn in West Point & Columbus, MS. After 30 years in business, Gary has seen a lot of optics companies. In this video, he talks about the quality and trust that comes with owning a Nikon product. Enjoy the video!

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In this expert video, Joey Daniels from Philadelphia Gun & Pawn in Philadelphia, MS explains the craftsmanship behind Nikon optics products, specifically the light transmission or light gathering ability found in various Nikon Scope series. He explains by price point. He talks specifically about the ProStaff scope series and the various specifications and qualities. I think you’ll find his comments interesting and informative – enjoy the video!

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In this expert video tip, Shane Riley at Dad’s Super Pawn in Pascagoula, MS shares his advice for using the Nikon BDC Reticle on a 45-70 GOVT or a 444 Marlin. Watch the video to learn more!

Can’t watch the video here? Click thru to our YouTube channel to watch the video there. http://www.youtube.com/watch?v=MMmJCtC405E